he Marketing Research Presentation project provides you with a hands-on opportunity to work through various phases of a marketing research project. The project is divided into separate components due throughout the remainder of the course. Before beginning work on the first component, take time to read through the full Marketing Research Presentation project description to gain a full understanding of the breadth of this project.
In this project assignment, you have the opportunity to examine sampling, sample size, and survey administration.
Review Case 14-2 Talbot Razor Products Company found on page 370 in your text. Based on the information in the case, report long that explains and analyzes the following: