IMC Perspective 8-2 discusses the debate over creative versus hard-sell advertising. Discuss the…

/in /by

IMC Perspective 8-2 discusses the debate over creative versus hard-sell advertising. Discuss the arguments for and against each perspective. Which do you support? Who should be responsible for judging the creativity of an ad—clients or agency creative personnel?

 

 

 

"Get 15% discount on your first 3 orders with us"
Use the following coupon
FIRST15

Order Now