Joan Denizot came up with the idea for her business when she realized that other people faced the…

Joan Denizot came up with the idea for her business when she realized that other people faced the same problem that she did. Denizot, 52, is one of the millions of Americans struggling to lose weight with the help of an exercise regimen. For Denizot, one of the most appealing forms of exercise is cycling. While recovering from gastric bypass surgery, Denizot tried cycling but quickly realized that every bicycle she tried out was too small for her full figure. “I’d get on bikes, and the tires would flatten,” she says.