Performing a Situation Analysis
- Using relevant banking industry and scenario specifics, prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities, threats (SWOT) analysis. Keep the SWOT analysis concise and focused on marketing strategy. Include 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats.
- Analyze 2 banking trends that are relevant to the bank’s situation and the achievement of its long-term strategic marketing goals.
- Compose your analysis on the achievement of your previously established goals and your new target segment.
- Prioritize and discuss the 2 most important strengths and weaknesses regarding objective attainment in the banking scenario.