The Process of Marketing Research
Marketing Plan
3rd Component: Objectives and Strategies
(500 Words)
Based on the posting submitted for peer review and subsequent feedback during the discussion for Week 1, students are expected to develop and submit a revised version of your work.
- Although students should take into serious consideration the feedback provided by their colleague(s), they should remember that this is individual piece of work.
- Students should apply the requirements of Harvard Referencing System throughout the analysis.
- The assignment should be uploaded by Sunday 0000 hours.
- Students are then expected to merge this analysis with the rest Weekly Assignments and submit it as a Strategic Marketing Plan.
Description
Objectives and Strategies
Executive members reading a Marketing Plan need a clear picture of the direction the new product will take. Also, they want to see that some accountability has been built into the plan so that it results in measurable actions. The best way to provide this information is through clearly identified, and linked to the controls, objectives and strategies. Analysis should divide strategies and objectives into long-term and short-term.
