What considerations should they take into account?

AS 2110          Exam #1          Take- home 100pts                            

Name____________________

Please answer all questions in 2-3 double spaced pages each typed. Please be complete

and include research references for your answers on a separate page. Use sources in the

published literature and/or web to support all arguments.

1. Outline a presentation on international marketing for a company that has been in the

US, but is now seeking global markets in developing countries for further processed

frozen food products. Which countries should they target, how might they market, which

products would be best to sell for developing markets? What considerations should they

take into account? (Can we sell turkey in Yemen?)

2. Global population continues to increase. However, population in many European

countries, Russia, China and Japan are stagnant or decreasing. Average age of farmers is

also increasing. How will these demographic trends affect these countries in general and

from an Agricultural perspective.

3. Ag in the US has industrialized substantially. A similar level of industrialization in

countries with high populations will displace billions of workers. What will we do with

this excess labor supply?

4. Pick one of our major animal ag industries (ie: poultry, dairy, etc) and compare it to

that of Indonesia or Nigeria, developing countries with a population moderately close to

ours. What development efforts will be needed for their industry to be on par with ours?

5. Identify 5 key individuals or groups that might affect global agriculture through their

job or views. Present brief discussions of each person’s/group’s point of view. What

makes them a key player? Are they in the majority or the minority? Do you agree or

disagree with them and why?

The following areas may help in selection of individuals: cultural differences, religious

differences, global climate and/or change, biodiversity, GMO, and animal rights or

welfare?