1. Why do you think zipped commercials can still impact a viewer? 2. How should once judge the…

1. Why do you think zipped commercials can still impact a viewer? 2. How should once judge the effectiveness of television commercials? Is recognition and recall of the brand name enough? What other measures would you suggest? 3. What are ways advertisers could counteract the effects of zipping? How could you encourage consumers to watch commercials in real time?