Interactive
Poster Session: Say Cheese
November 24, 2014
“Say Cheese†was
opened in 1973 as a family owned pizza shop in West Roxbury, MA. It’s founder, Michael Camuso, was first
generation Italian American whose parents emigrated from Naples, Italy. Over the years, Say Cheese built a strong
reputation and customer following around town.
By the early 1990’s, the Camuso family owned pizza shops in six
neighborhoods in both Boston and beyond.
If you were driving through Newton or Brookline, you could stop by a Say
Cheese shop to get a slice or two of your favorite pizza! But what was the secret behind their
success? What was it that created their
amazing and loyal following? The secret
was in the sauce! Michael and his family
had the most amazing pizza sauce that could not be beat. It was a little sweet, a little spicy, and
everything in between. His secret recipe
was truly the envy of his rivals. Today,
Say Cheese has been in business over 40 years, and the Camuso family is
extremely proud of the small business they have created.
Now,
the Camuso family was at a crossroads.
After so many years in the business, and the fact that Michael was,
well, getting older, he had to think about how the business was going to go on
without him when he retires. He and his
wife called all of their children together and they had a family meeting. They unanimously decided that his youngest
daughter, Helen, was going to take over the business. Helen had been working in the different pizza
shop locations since she was a little girl, and she loved everything about
it. Unlike her older brother and sister
who had other interests, Helen loved her family business. And she knew every aspect of it. She knew how to work the registers, make the
pizza, do the bookkeeping and payroll…you name it. Helen had done every job there was at Say
Cheese.
Helen
had a Bachelors degree from Suffolk University’s Sawyer School of Business in
Information Systems and Operations Management, and she had big ideas for her
family business. Now that her father
left her the legacy of Say Cheese, she wanted to do something big to make her
own mark. Helen saw a great opportunity
to grow the business, but not though expanding their presence in the local
market. Helen wanted to grow by
acquisition. He strategy was to double
in size in the next 3 years by expanding into resort communities in Vermont and
Cape Cod. To start, she wanted to expand
by two locations to be exact, and that would increase their number of pizza
shops from 6 to 8, or 33%…and she wanted to do it by the end of next
year.
Over
the past three years, Helen was quietly doing some research and found two
locations where there was a great opportunity to acquire pizza shops already
established. As her idea and philosophy
was to find two pizza shops in resort communities where the infrastructure was
already built, she believed it would be a faster and easier way to establish a
presence. She sought locations where the
customers were transient, so that “pizza loyalty†was not so much as
issue. And her objective was to find
local owners looking to sell their establishments.
Last
summer, she found two locations. First,
a fantastic pizza shop in Woodstock, VT, right in the center of town on your
way to Killington. The owner only had
the shop for about 5 years, and despite their success, he was looking to sell
so that he could move back to his hometown of Jackson Hole, Wyoming. The second shop was in Stowe, VT. There was a somewhat similar situation…a
local owner looking to sell her establishment to re-locate. Helen was able to negotiate fair deals with
both of these owners, and Say Cheese was going to grow its footprint to
Vermont, the green mountain state!
Now…the
work begins! Helen was going to have to
move quickly once the deals closed to change the existing pizza shops to Say
Cheese. Once they passed papers, time
would be of the essence. Same look and
feel, same menu, same delicious sauce that made them famous in Boston, same
everything. Her dad was of course going
to stay involved and help for the duration of this expansion.
The Challenge:
You
and your partner are running your own consulting firm in Boston, and you win
the bid to help Helen and Say Cheese expand.
It is clear that their technology is way behind the times, as you might
expect from a business that has been around for so many years. Helen needs to build consistent technology
and processes so that all of her soon to be eight locations would operate
exactly the same way. This will not only
bring her current locations up to date, but it will facilitate the future
expansion of her business.
She
would like to have the following:
Say Cheese Website – a new website for customers to
find menus, locations, directions, place orders, etc.
Say
Cheese Smart Phone App – an app for customer to find
menus, locations, directions, place orders, etc.
Say
Cheese Ordering System– one web-based system to order all supplies
Say
Cheese Employee Review System – with 10-15 employees per
location, it is now important to use the same tool to conduct performance
reviews for employees in a consistent manner
Your
team will need to craft a presentation that concisely addresses the work of a
business analyst:
§
Understand Domain & Stakeholders
§
Requirements Planning & Elicitation
§
Validate Scope, Prioritize & Model
Requirements
§
Identify Options
§
Confirm Solution Solves the Business
Need
Supporting,
on-going considerations:
§
Plan for Change
§
Risk
§
Communication
§
Planning & Monitoring
§
Evaluation & Metrics
EACH GROUP WILL RECEIVE THEIR PROJECT
DURING CLASS.
Interactive Poster Session Guidelines*
The Interactive Poster Session is designed to allow
interactive presentations, allowing presenters maximum yet personal
interaction with many attendees at one time. Presenters will stand next
to their visual presentation as attendees stroll around the meeting room
searching for topics of interest. In order to attract attention,
presenters need to have an exciting topic and a visually stimulating
presentation where organization and clarity are critical. The
presentation must catch attendees’ eyes as they walk by and then be easily
conveyed in a short time. After that, a more formal, detailed
discussion can be conducted. The main goal for presenters is to
stimulate informed discussion of your topic.
On the night of the poster session, group members should
alternate between visiting other poster sessions and being present at their
own poster. The presenting group
should always have at least 1 group member at their own poster to introduce
their topic and answer questions.
Below are some guidelines to help you stimulate interest in
your topic and engage other attendees:
1. The Visual Presentation:
This is essentially your Issue Briefing in visual display on
two 3’x4’ wide poster boards.doc#_ftn1″ title=””>[1]. You want to make sure that your
presentation is easily readable from a short distance (about 4 feet) and that
it is eye-catching (use interesting visuals, large fonts for keywords,
different colors for graphs/illustrations, etc.).
2. Size:
The total size of your presentation must not exceed the two
3’x 4’ display surfaces.
3. Handouts:
Be sure to bring at least 20 copies of a one-page summary of
your project (these can be single-spaced and double sided) to hand out to
interested attendees.
4. Presenting:
At least one group member MUST be present at your poster at
all times during the poster session. The purpose of the interactive
presentation is to encourage participation and discussion among
participants. Each group member should be capable of answering any
questions concerning the presentation.
Presenting groups should prepare 10 minutes of “talking
points†addressing:
·
What is the business need and who are the
stakeholders
·
Requirements management approach and method
of prioritization
·
Change management and communications plan
This will be a “rolling presentation†in that you will make
this presentation several times as people come and go from your session (you
will make it at least once from start to finish, when I visit your
poster!). Your job is to make your project
interesting. Both team members must be
prepared to give this brief talk.
5. Some more helpful hints:
In planning your presentation,
draw a rough sketch of your presentation first. Remember the size should
be no larger than 3′ by 4′. Graph paper and post-it notes may help you
visualize where the components will go.
Carefully edit your presentation
to reduce cluttering and improve readability. Make sure every item is
necessary.
Use blank spaces to highlight or
offset information. Place related materials such close together.
Space your information
proportionately. A good way is to divide your presentation either
horizontally or vertically into three or four sections, and place
materials within those sections.
Usually visual presentations are
put up with tacks. You may decide to place Velcro tabs on the back of
your presentation pieces and bring along a piece of 3′ x 4′ felt or
other cloth to which you attach your pieces. This can make a visually
more attractive presentation, and is easier to set up.
*These guidelines were borrowed and adapted
from Academy of Management website.
.doc#_ftnref1″ title=””>[1] Elmer’s® White Foam Display Board, 36″ x 48″ can be
purchased at Staples for $17 each. Fall 2014 Poster Session RubricName
__________________________________
Grade
___________
Dimensions of Poster Session
Excellent
A range
Good
B range
Needs Improvement
C range
Visually Related – Layout, visual
appeal, clarity, readability:
§
Organization: Can the viewer easily find their way through your project?
§
Image Quality:Are the images imaginatively chosen
and do they convey your project in an informative manner?
§Words:
Do the written words add to the
quality of the poster? Are statements
concise and informative?
Methodology:
§Does the group use appropriate tools
and techniques their poster, and did they include samples from at least six of the areas below. More
than six samples are encouraged:
o
Define the Business Need
o
Stakeholder
Analysis and Map
o
Communication
Plan
o
Elicitation
Steps Taken
o
Elicitation
Technique(s) used, illustrating the results
o
Key Requirements Collected, Organized and Prioritized
o
Specify and Model Requirements
o
Verify & Validate Requirements
o
Risks and Risk Response
o
Change Management Strategy
Intellectually Related: Quality, quantity, process, tools:
§
Content: Does the group show excellent knowledge of subject
area? Are appropriate links to BA
process and tools?
§
Presentation:Is the formal talk clearly well rehearsed
and does it fit into 10-minute time limit?
Does the talk add to and develop understanding of the poster?
§
Summary sheet:Does the summary sheet logically
outline and concisely describe the most important dimensions of your project?
Question/Answer:
§
Does
the group demonstrate a high level of understanding of the topic?
§
Can
all members respond to questions and expand upon points the audience finds
interesting?