Hi,

I have a research about a business idea and need a continuation to it

The subject is about Cusomizable Bicycle where you can add specific items and add-on

The research is simply about creating a business idea using e-commerce and that part is done, The second part is to go forward and include specific things to the business the details in the file below

The details and the researches are in the attachment —- APA Style —- 7 to 8 pages needed. Total 16 pages

Social Media Metrics Matrix

Required textbook: Social Media Marketing, Second edition, by Tracy L. Tuten and Michael R. Solomon (2015), SAGE Publications Ltd.

Your assignment consists in conducting a social media marketing metrics matrix. The social media marketing metrics matrix illustrates the categories and characteristics of metrics applicable to social media actions, and it may include but not limited to activity (e.g. reach, content), interaction (e.g. engagement, customer emotional response) and performance (e.g. financial, customer behavioral response) metrics.

You have to conduct research of the brand performance and/or indicators in social media.

• First, select one mature brand with moderate to widespread activity on social media. Then select social media vehicles currently being used by the brand.
• Using a table, develop a social media marketing metrics matrix for your chosen brand. (As a guide to develop the matrix, review the materials on pages 299-301 from our textbook).
• Based on your answers, prepare a summary with recommendations for each one of the three categories of metrics (e.g. activity, interaction and performance).

• Post pictures or links to the social media vehicles you are analyzing.
• In your opinion, what is the purpose of measuring a specific set of social media metrics? How these metrics are (or may be) measured? Are these metrics relevant to the purpose?
• Accordingly, what are your recommendations?

Format

• The minimum number of pages is 2 and the maximum number is 3, not including references.
• Please use Times New Roman font, 12 pt.
• Be precise, concise and to the point.

100 words for each answer. Please label each answer so I know which answer goes to which question.

1. There is currently a tendency among business professionals to endorse the use of incentive pay plans. Identify two jobs for which individual incentive pay is appropriate and two jobs for which individual incentive pay is inappropriate. Be sure to include your justification.

2. Opponents of incentive pay programs argue that these programs manipulate employees more than seniority and merit pay programs. Discuss your views of this statement.

3. Are employees more likely to favor defined contribution plans over defined benefit plans? How about employers? Explain your answer.

• “While inequality has risen among most developed countries, and especially English-speaking ones, it is highest in the United States”
• Write 3 pages
• Discuss the validity of the above statement in comparing & contrasting the income inequalities in US with one of the developing countries?
• In doing so discuss the factors contributing to these differences
• Ensure all data is from reliable source

Marketing, Promotion, Advertising, eMarketing, Social Media, etc.

What recent marketing communication have you found to be particularly interesting – something that made you want to learn more about a product/service or you wanted to buy? Did you buy? What was it about the method of delivery–TV ad, social media, promotion, etc.–that attracted your interest? Although marketing communication has clear benefits, it can also be a nuisance (or even worse). Given your selection, discuss the benefits and drawbacks of that marketing communication technique.

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