Purpose of Assignment

All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.

Assignment Steps

Generate a minimum 700-word product strategy in Microsoft^® Word.

Incorporate a product strategy that addresses the following:

• At least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
• How you will measure (what metrics will be used to determine success or failure) the marketing activities.
• Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights your product. For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides a user a reward for each review, positive or negative, posted about the use/appearance/price/etc. of the product. In your assignment, you should have 2-3 sentences about each media method (i.e. one paragraph of what you would do, not how to do it).
• Address three elements of the Product and Promotion List (see below).
  • Product and Promotion List:
    • Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Direct Marketing
    • Public Relations/Strategies
    • Positioning

The plan will be a continuation of your global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Materials

• Promotion and the Product Life Cycle Grading Guide

Overview
In the Week One Assignment, you formulated a concrete ethical question, took a position on that topic, and identified a reason supporting and a reason opposing that position. In the Week Three Assignment, you discussed either deontological or utilitarian theory, applied that theory to the question, and raised a relevant objection.

By engaging with the course material, you now have had a chance to refine your thinking and broaden your understanding of the problem by approaching it from the perspective of multiple ethical theories.

In this paper, you will demonstrate what you have learned by writing an essay in which you

• Present a revised formulation of the ethical question and introduction to the topic.
• Explain the kind of reasoning you think is the best way to approach this question, and how that reasoning supports the position you think is strongest.
• Raise an objection, and be able to respond to it.

Instructions
Write an essay that conforms to the requirements below. The paper must be 1500 to 2000 words in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.

The paragraphs of your essay should conform to the following guidelines:

• Introduction
  Your first paragraph should begin with the topic question, suitably revised. It should be focused, concrete, and on a relevant moral problem. You should then introduce the topic in the way described by the Week One instructions, but reflecting the developed understanding and information you have gained about the topic and any necessary refinement of the scope.

  Follow this with a thesis statement that states your position, and a brief description of the primary reason(s) supporting your position. (See the handout on thesis statements provided). Finally, provide a brief preview of the overall aim and procedure of your paper.

• Explanation and Demonstration of Moral Reasoning
  This section of the Final Paper will explain and demonstrate what you believe to be the best way of reasoning about the question you have chosen, and showing how that reasoning supports the position you have taken on the question. You might explain the principles, rules, values, virtues, conceptions of purposes and ends, and other general ideas that you find persuasive, and show how they support concrete judgments.

  In the course of doing so, you must make reference to at least two of the approaches that we have examined in the course (such as deontological, utilitarian, or virtue-based), and utilize at least one resource off the provided list for each of the two approaches. One of these theories may be the theory you discussed in your Week Three Assignment, but your discussion here should be more refined.

  For example, you might find the reasoning associated with Aristotelian virtue ethics to be the most compelling, and reference Aristotle in the process of showing how that reasoning supports a certain conclusion. In the course of this, you could contrast that with a utilitarian approach, referencing Mill for instance.

• Objection and Response
  After explaining the ethical reasoning that supports your position, you should raise an objection and respond to it. An objection articulates a plausible reason why someone might find the argument weak or problematic. You should explain how it brings out this weakness, and do so in a way that would be acceptable to someone who disagrees with your own argument. Then, provide the best response you can to the objection, showing how it does not undermine your position. Your response should not simply restate your original position or argument, but should say something new in support of it.
• Conclusion
  Provide a conclusion that sums up what you presented in the paper and offers some final reflections.

Select a complex process from your personal life or work.

Select a complex process from your personal life or work.

Use Microsoft^® PowerPoint^® or Word, etc. to create a flowchart of the as-is process.

Define metrics and measure the current process.

Use process improvement techniques to improve the process.

Use Microsoft^® PowerPoint^® or Word, etc. to create an improved process flowchart.

Use judgmental forecasting, which is your professional judgement, to ascertain how the future process will perform according to your metrics.

Develop a 525-word executive summary in which you describe your process improvement project (including the as-is process flowchart and the improved process flowchart).

My assignment is as listed below. Please include four or five references. The assignment is due by 6:00 PM (PST) Sunday.

LDR 531 WEEK 2 ASSIGNMENT

Title: Comparing Leadership Models

oDue Mar 22, 6:00 PM (PST)

oNot Submitted

oPOINTS 8

• Presentation
• no new messages

Objectives:

• 2.1

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Instructions

Assignment Files

Grading

Purpose of Assignment

The purpose of this assignment is to provide the student with an opportunity to understand and analyze the Universal Model of Leadership in the text, and compare it to one other model to see the similarities and differences.

Assignment Steps

Create a 10- to 12-slide PowerPoint^® presentation to compare the Universal Model of Leadership in Mastering Leadership to one other leadership model.

Include the following:

Include a graphic to compare and contrast those two models, noting similarities and differences.

Develop your conclusions regarding the significance of those models in business. How might they apply?

Include detailed speaker notes, supporting citations, and 4 to 5 references.

Format your assignment consistent with APA guidelines.

Ensure that your requested capital is enough to handle your start-up costs and reserves to ensure business viability. Minimum of $300K start up capital (with $100K from the team and $200K from outside investors) is required. Up to $600K should be cleared with the instructor. You can request a loan or private equity investment (one or the other) but the plan must be written with the proper audience stated and in mind.

Describe how you plan to use the startup requirements in detail providing a start-up budget which includes all initial capital expenditures, build-out and start-up expenses. The details must be realistic and well researched. Data that does not make sense will cost you points. In other words, if you are starting a restaurant and your remodeling startup costs are $5,000, you would be penalized, since that amount is unrealistic.

Your worksheet work here will be the underpinning of how you create your forecast. Units, dollars and assumptions are critical. All other statements build on these numbers. Create the sales forecast in a narrative based on what your worksheets show you after you have completed them. (Remember, you don’t submit the spreadsheet created using our course financial software, so restate important numbers in the form of charts, tables or excerpts from the SalesProj tab in your spreadsheet.) Your forecast is the description of the units you plan to sell, the services (amount of them) you plan to provide, and your growth projections of these numbers. Document all assumptions, and provide external source information for all assertions.

Because cash is critical in the first year, a monthly cash flow for year 1 is required (place in the appendix.) Remember that cash flow is your solvency check and balance. Summarize your projections by including a yearly cash flow table. Explain how your cash flow will impact the ability of your business to expand, succeed, grow, and support your growth. Provide an annual summary of the cash flow (receipts and disbursements) here. Document all assumptions, and provide source information for all assertions.

Provide the end of year 5 balance sheet to show your company’s net worth and financial position at the end of the 5-year plan.

Your income statement is a narrative explanation of your projected pro-formas. Include the detailed statements in your Appendix, and then list the annual estimates in a table format in your plan. Explain how your income and expenses will contribute to your P&L and your net income. Your growth factor should be shown and explained (justified) as well. Document all assumptions, and provide source information for all assertions.

Include a graphical representation that shows when your company will start making a profit.

Calculated at the end of year 5 using one of the models described in the lecture or some other generally accepted valuation method, explained and provided in the plan.